Introducing the next generation of denim.

Chroma Denim keeps its
rich color wash after wash.

Chroma Denim is engineered to last - holding its color and shape through countless wears, washes, and whatever abuse you throw at it. With reinforced stitching, colors that won’t fade in the wash, and “smart stretch” construction, it's the perfect blend of wear-to-work style and wear-anywhere comfort.

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“Only reason I’d wear a different pair of jeans is if I wanted to look less put together and have less mobility for some reason.”

-Amrit C.

“These jeans are literally the best jeans I’ve ever bought. I previously had some designer jeans that were my go to, but I have practically forgotten about them after purchasing these. They fit and feel great, especially given that they do not restrict your motion at all!”

-Daniel F

3 Ways we made Chroma the best pair of jeans on the market.

1)

Fade-Free

Chroma’s intense color is achieved through reaction dye, binding directly to the cotton fibers to produce a professional tone that won’t fade over multiple washes.

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2)

Smart Stretch

Chroma’s use of polyester and elastane perfectly balances flex and structure, resulting in denim that can move comfortably without losing its shape.

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3)

Field-Tested Durability

Traditional denim is strong at its seams, but panels are prone to tears as they stretch through normal use. Chroma's polyester matrix reinforces its cotton blend, reducing strain at those key areas and prolonging the life of the garment.

Seam strength has been tested to exceed 25 pounds per linear inch (PLI).